PUBLIC AWARENESS CAMPAIGN

The Orange County Transportation Authority launched the “Be the One” campaign in 2014, with a targeted campaign to raise awareness and encourage the community to help potential human trafficking victims.  Because human traffickers and their victims often take public transportation. OCTA launched the “Be the One” program to transform its buses into safe havens on wheels.  OCTA has trained hundreds of coach operators to identify and help victims and encourages everyone in OC to “be the one” to say something.

 

Each January since, in recognition of Human Trafficking Awareness Month, OCTA has joined with the rest of the Orange County Human Trafficking Task Force to draw attention to what is often called modern-day slavery. Through fraud, force, and/or coercion, human traffickers force defenseless victims, often women and children, to provide sex or labor.

 

OCTA is using messaging on buses, bus stops, social media, and ads to raise awareness of the problem and empower all of Orange County to fight back. Anyone can Be the One to make a difference.

BT1

Be The One

2014

2015

BT1
BT1 2014 9
BT1 2014 13
BT1 2014 4
BT1 2014 2
20150819_104827
BT1 2014

2017

IMG_0253
IMG_0254
IMG_0244
IMG_0234
IMG_0241
IMG_1476

2018

bt1bus4
bt1bus7
bt1bus1
BT1 Photoshoot4
bt1bus2
bt1bus8
bt1bus9
bt1bus11
bt1bus10
bt1bus12
bt1bus13
BT1 Photoshoot13
BT1 Photoshoot14

©2019 by Orange County Human Trafficking Task Force. Proudly created with Wix.com